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Subject: (Direct Referral) A request from Adams Outdoor Advertising seeking a major amendment to an existing conditional use permit to convert an existing billboard to an electronic message sign at 5200 Durand Avenue. (PC-18)
Recommendation of the City Plan Commission on 11-14-18: That based on the findings of fact the request from Adams Outdoor Advertising seeking a major amendment to an existing conditional use permit to convert an existing billboard to an electronic message sign at 5200 Durand Avenue be approved subject to the following conditions:
a. That the plans presented to the Plan Commission on November 14, 2018 be approved subject to the conditions contained herein.
b. That in the matter of a five year waiting period for the submittal of an application for the conversion of the two sided static billboard at 5200 Durand Avenue to a two sided electronic message center, approved as condition “f. 2.” of Common Council Resolution 15-0173, said waiting period is hereby waived.
c. That in consideration of the waving of the five year waiting period, three billboards and associated infrastructure formerly at 1143 Douglas Avenue shall not be reconstructed.
d. That the following development standards be complied with prior to sign permit issuance unless otherwise noted:
1. Site landscaping be trimmed and maintained as required by Sec. 114-735; and
2. Maximum brightness levels for electronic or digital display signs shall not exceed 5000 nits when measured from the sign’s face at its maximum brightness, between sunrise and sunset, as determined by the National Weather Service.
3. Maximum brightness levels for electronic, digital display signs shall not exceed 350 nits when measured from the sign’s face at its maximum brightness, between sunset and sunrise, as determined by the National Weather Service.
4. Each message change shall be accomplished in one second or less, and each message shall remain in a fixed position for a minimum of 8 seconds.
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