Sponsor
Alderman Dehan
Title
BUS ridership promotional campaign
Resolved, that a joint promotion with area businesses is undertaken to encourage summer BUS ridership through a campaign to have local youth prepare BUS promotional announcements as part of a radio station promotion. The BUS will provide a 10-ride pass to each qualified contestant and any other prizes awarded will be funded and supplied by the radio station and/or local businesses.
Fiscal Note: Funds for the promotional campaign are already included in the approved BUS budget with 80% of the cost to be provided by a Federal Congestion Mitigation Air Quality (CMAQ) grant.