City of Racine - File #: 12-7490

• File #: 12-7490
• Version: A
• Name: (Direct Referral) Communication from the Transit and Parking System Manager requesting to review and approve a summer BUS ridership promotional campaign. (Res. 12-3071)
• Type: Communication
• Status: Passed
• File created: 3/14/2012
• In control: Transit and Parking Commission
• Final action: 4/4/2012
• Title: Subject: (Direct Referral) Communication from the Transit and Parking System Manager requesting to review and approve a summer BUS ridership promotional campaign. (Res. 12-3071) Recommendation of the Transit and Parking Commission on 03-21-12: A joint promotion with area businesses be undertaken to encourage summer BUS ridership through a campaign to have local youth prepare BUS promotional announcements as part of a radio station promotion. The BUS will provide a 10-ride pass to each qualified contestant and any other prizes awarded will be funded and supplied by the radio station and/or local businesses. Fiscal Note: Funds for the promotional campaign are already included in the approved BUS budget with 80% of the cost to be provided by a Federal Congestion Mitigation Air Quality (CMAQ) grant.
• Related files: Res.12-3071

Date	Ver.	Action By	Action	Result
4/4/2012	A	Common Council	Approved as Presented	Pass
3/21/2012	A	Transit and Parking Commission	Recommended For Approval

Title

Subject: (Direct Referral)  Communication from the Transit and Parking System Manager requesting to review and approve a summer BUS ridership promotional campaign. (Res. 12-3071)

Recommendation of the Transit and Parking Commission on 03-21-12:  A joint promotion with area businesses be undertaken to encourage summer BUS ridership through a campaign to have local youth prepare BUS promotional announcements as part of a radio station promotion.  The BUS will provide a 10-ride pass to each qualified contestant and any other prizes awarded will be funded and supplied by the radio station and/or local businesses.

Fiscal Note:  Funds for the promotional campaign are already included in the approved BUS budget with 80% of the cost to be provided by a Federal Congestion Mitigation Air Quality (CMAQ) grant.